Designing printed marketing material – or any design for that matter – can be difficult, there’s already so many designs out there that it’s not easy to create something that’s fresh, new and appealing, but that is just what you need in order to get the results you’re after.
In order for your design to be successful, it needs to stand out from everything else already out there, it needs to be unique, original and probably most importantly, it needs to be memorable! If the person reading your material is going to forget what you were offering as soon as they put it down, then it’s not going to benefit you at all. You need something with impact, which imprints on the readers memory, in the hope that they will think of you next time they’re looking for whatever it is you’re offering.
Some of the most commonly used printed products for marketing include business cards (pretty much anyone who offers a service these days has a business card, even dog walkers, they’re no longer just for corporate use), flyers, brochures, magazines, banners, booklets and leaflets. You’ve probably received at least one, if not all of these materials in the past, trying to sell you a certain product or service. Try to think back to the last business card, flyer, or brochure you were given – what was it advertising? What was the company’s name? Chances are you can’t remember! That’s because so many business are still churning out the same old used designs in their material, and not doing anything to make themselves stand out!
I’ve gathered together a huge collection of amazing designs for business cards, flyers, brochures, custom printed bookmarks, postcards and other marketing materials and listed them below. These should provide you with plenty of inspiration to pour into your own design project. As you’re looking through this list, think about what each design has in common, what makes them stand out, and what attracts you to it. If you can answers those questions and then incorporate those points into your designs, then you can almost guarantee great results.
Hopefully that’s given you some great ideas and got the creative juices flowing for you. There’s lots of places online where you can find custom printed bookmarks, free business card templates, free flyer designs and such, so if you’re not a very confident designer, then you might want to start out with a free template and add in your own info and elements to the design.
Remember to take time perfecting your design, the worst thing you can do is rush it. You want to make sure it’s perfect before you send it off for printing to ensure you get the best results possible.
Author Bio: Daniel has worked in design and marketing for the past 10 years. He enjoys keeping up to date on everything to do with design, print, technology and creativity, and you can find him blogging about these things regularly here and at other top blogs around the web.