The Pros and Cons of Responsive Web Design

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To begin with, what is responsive web design? In a nutshell, this means that the output of a web page is adjusted to fit the size of the device that the visitor uses to access your site. The web page is coded using cascading style sheets which will then automatically detect the resolution of the screen used to access the page. Most people have a 1024 x 768 resolution, but there are companies which target mobile users too. We will discuss in this article the reasons why one should implement a responsive web design and the disadvantages of doing so.

The Pros and Cons of Responsive Web Design

Seek the help of a responsive Web Design Leicester company

Image attributed to Wikimedia Muhammad Rafizeldi

What advantages do you get?

Although it takes a lot of hassle to develop such design, the reward will live up to your expectations. You will be able to track in a more realistic way the number of real users because you will not have multiple sites to monitor. It is only one site that adjusts according to the needs of the user. This way, you will take care of both your business and the user. He is provided with consistency and he doesn’t lose part of your content. It is pointless to develop great content if the user can’t access it.

The number of sites that are turning to this option is increasing rapidly because more and more people are access sites through mobile devices: tablets, smartphones, and so on. The market demands change and if a business doesn’t catch up quickly, it will lose customers because there are plenty of other companies that offer the same service but with a higher quality user experience.

Who needs responsive web design?

However, not every site needs a responsive web design. You should be targeting mobile users and you should be willing to invest in its development that should be done from the ground up. Trying to gradually implement the code for responsive web design leads to various problems and broken links occur quite frequently.

Are there downsizes?

In the short run, the answer to this question is no. It takes money to develop the web design in the first place and it also takes money to train the people in charge of site management. Moreover, you have to test it on several devices to see if everything works. The costs go even higher when you have to contact a specialized company to create the responsive web design from scratch. A business that is on a low budget and is run by someone who doesn’t feel comfortable to take risks will most likely not choose responsive web design. Hiring the services of Web Design Leicester will certainly help one big time in boosting the online presence.

In the long run on the other hand, money is saved because it doesn’t have to be spent anymore on the maintenance of mobile version sites. It also eliminates the need for multiple domains and the marketing of them all. You have different pay per click campaigns, different social marketing methods, and different on-site advertisers. Moreover, you would have to troubleshoot the sites separately.

In conclusion, responsive web design improves the usability of the site and enhances the experience of the visitor. It also reduces costs in the long run.

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Daniel Smith works as a freelance writer and has researched the topic of responsive web design. He thinks that companies such as Web Design Leicester can help in such situations.