As a business owner, it is absolutely critical to have a presence digitally. Most of your target audience is present online; some are even searching for you there. Research by Google reveals that 97% of consumers look online for local businesses. It is vital then, for you to reach out to these consumers and help them find you. How do you do this? Through SEO of course! Here is why SEO is bound to give your business an advantage.
What is SEO?
SEO is short for Search Engine Optimization. It is defined as a set of strategies, techniques, and tactics that are aimed at increasing the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – including Google, Yahoo!, Bing, and as well as others. It is a process whereby you can ensure that your website is accessible to a search engine and improves the chances that your site will be found by these search engines.
The Internet comprises written words. These words are reviewed by search engines to find out what is relevant to which particular search. Usually, the very first result to be displayed on a web search is the one with the most relevant information and will be the one with the most traffic and conversions.
Benefits of SEO
SEO has many essential benefits to businesses, both big and small. With SEO you can:
- Make your website visible.
- Increase your focus on relevant, engaging and compelling content.
- Boost user experience, ensure a stickier website and a enjoy a higher conversion rate through regular website tune ups.
- Enjoy a higher return on investment.
- Reap the benefits of an inbound marketing strategy that is less time-consuming and more cost-appropriate than other outbound marketing strategies.
- Get an organic presence that continues to work round the clock to get as much traffic for your website as it can.
The Forecast of the Future
Digital trends for the year 2014 predict that SEO spends are going to increase, with 6 out of 10 businesses recognizing its potential to further success and longevity. So in the coming year, more and more businesses are going to start to allot separate SEO budgets.
Why SEO is Poised to Be the Future of Inbound Digital Marketing Strategies
Google’s new algorithm Hummingbird is taking the digital world by storm. This ‘conversational’ algorithm focuses more on your search query as a whole, rather than isolating every single word. This more humane approach is poised to change the face of SEO forever. SEO in the near future is going to focus more on user intent, rather than on just keywords.
This new algorithm will take many parameters such as the location, context of the search, platform, timeliness, conversation cues, and device into account to produce better results. It will therefore, be easier for a user to connect with your business if they are looking for a specific type of service in your area or are searching for a solution to something your business can provide.
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