Boost Your Business Potential On The Web In 2014

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As we have moved to a new year, so don’t fall back into the old habits with hope that you will get better results without making any changes. If you want to see outstanding results, then devise a brilliant action plan and drive your online business forward for 2014. Set out some objectives and define some key performance indicators.


In this article, it is discussed about some considerations when you are implementing your action plan.

  1. Website:

  • Get your website in order.

  • Make sure that your website will convert your visitors into sales for your businesses.

  • Monitor how people are interacting with your website.

  • Offer clear and compelling calls to action

  • Make your website mobile responsive.

  • Place your content in such a way that readers can read your content easily on the devices they are using without squeezing their screens.

  • Make sure you use 301 redirects, if you are planning to change the url’s of website and connect all the old links to the most relevant new pages. If you fail to do so, then it would result in loss of rankings.

  • Integrate social sharing buttons on your site so as to make sharing easy for people.

  • Post content to encourage people to respond or retweet or respond on Facebook and other social media sites.

Using shares via social media will increase your visibility on both search engines and other prospects.

2. Content:

  • Create the content for your users(recommended by Google)

  • The content can be in any form- text, infographic, video so as to provide better experience to users.

  • The content should be relevant to your business and it should be something that people can share.

  • Set a monthly content marketing strategy around your business and stick to it. This will lead to increased traffic to your website and boost your rankings.

3. Links & Social: There have been lots of changes in Google Algorithm this year, that have lead to drop in rankings. The sites used spammy link building tactics are affected and Google have penalized these sites. So it is better to do the following:

  • Go through your links and see if there are any unethical links, then it is suggested to remove those links using the disavow tool.

  • Focus on building natural links, these links are created by those people who share your content as they deem it to be useful and relevant.

4. Local search: Google puts lot of emphasis on local search and is now beginning to display rankings from their own Social network- Google +. So do the following:

  • Get your business on Google + and make sure that you link it to Google + local.

  • Provide details of your business like your business hours, video so that people can review your business on Google + and this will enhance the user experience and will help in increasing rankings on Google for local search.

All the above considerations will help you to boost your rankings and potential on web in 2014. Set a schedule that focuses on content and ties your content to search engine optimization goals. It is necessary to identify the appropriate digital strategy for your business so as to achieve the maximum return on investment.